A few weeks ago I wrote about the You Tube Annotations and how it transforms video into an interactive medium. Just as I was thinking about the tool and how I could potentially use it to foster relationships, a friend of mine sent me a link to Mobile Media Now and their Hot Click Concept pages. The idea is to allow a viewer to purchase products seen within the video with the simple click of a button.
Now some - I've already heard it a few times - may think you are compromising the content and over-commercializing it and yes, that could be a possibility. But, in the end you are providing a better user experience - think about how many times you watched a video and saw something you liked and then racked your brain trying to find it online. I know I've done it countless times.
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