Thursday, June 19, 2008

Generation Y Will Change the Face of Marketing

The other day I was listening to the podcast "Six Pixels of Separation" with Mitch Joel, which I highly recommend, and an interesting topic was brought up by his guest Douglas Rushkoff. Basically they began discussing the importance individualized branding has become, especially among the millennials. I then started thinking about how we are affected by the always increasing brand messages that we encounter on a daily basis and what the impact is.

After much thought I came to the conclusion the constant bombardment of brand information makes us smarter consumers and forces marketers to step up their game to become noticed. It's like the teacher who has been around since the beginning of time and has heard every excuse for a student not having their homework. With the information at our finger tips we have the ability to see through the trickery and see those brands that are genuine and those that are not.

As this new generation matures and plays a larger role in society you will see a substantial change in the way marketers will be approaching consumers. Instead of a gimmick they will go back to the basics and develop relationships with their customers and listen to them. It is the beauty of the internet, it is the unique ability that can humanize a brand and allow customers to associate faces and personalities to it.

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