Using Video To Sell

A few weeks ago I wrote about the You Tube Annotations and how it transforms video into an interactive medium. Just as I was thinking about the tool and how I could potentially use it to foster relationships, a friend of mine sent me a link to Mobile Media Now and their Hot Click Concept pages. The idea is to allow a viewer to purchase products seen within the video with the simple click of a button.

Now some - I've already heard it a few times - may think you are compromising the content and over-commercializing it and yes, that could be a possibility. But, in the end you are providing a better user experience - think about how many times you watched a video and saw something you liked and then racked your brain trying to find it online. I know I've done it countless times.

Can Kobe Really Jump a Car

Could one of this year's most popular viral videos really be fake?



You decide. Either way this low-budget video jumped from YouTube to almost every major network.